The name “Sprezza” comes from Sprezzatura which is an Italian word that refers to a kind of effortless grace, this translates to the effortless grace brought to customers who use the Sprezza service. The Sprezza logo and its graphic elements are central to the company's concept and values. The logo illustrates Sprezza's cycle with three key stages: "Rent," "Style," and "Return." These stages embody the brand's vision of providing everyone access to designer clothing through its rental service. Each visual element carries its own significance: the eye symbolizes individuality, the eight-petaled flower represents inclusion, the spark stands for change, the fern denotes sustainability, and the double flower signifies connection. All of which are Sprezza’s core brand values.