The Counter Culture exhibition design embodies a rebellious spirit and innovative vision through its bold use of a minimal colour palette—neon green and black. The striking contrast highlights the transformative and unconventional nature of the exhibition. Monochrome imagery complements this with a sleek, modern touch, capturing the essence of counter culture and the power of free-flowing ideas. This design sets the stage for a dynamic and visually impactful template, adaptable for various future events and brand roll-out while consistently reflecting the brand’s commitment to boundary-pushing creativity and progress.